| Hands on Preference Mapping and Consumer/Sensory Statistics -Course |
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Designed to give you the knowledge, practice and the tools to do your own design,
analysis and interpretation of central location trials.
Hands-on exercises, free XLSTAT software for participants to take away
Hal MacFie, Anne Hasted,
October 20 to 22 2010
Venue: MEDIASITE
42, rue Legendre
75017 Paris
France
Course Organiser
Hal MacFie
Bristol
For course details and registration e-mail: hal@halmacfie.com
This course forms a hands-on introduction to those statistical methods needed by a sensory and consumer scientist. Mainly based around the use of XLSTAT, attendees will gain practical experience using real-life examples and will be able to save their work to take away with a free copy of XLSTAT and XLSTAT-MX so they will be competent to start using their expertise from day 1 after the course. Attendees will also receive a 6 month license for Design Express – the powerful QI Statistics consumer trial design software and a number of specialised Excel spreadsheets
ABOUT THE LECTURERS
Dr. Hal MacFie is a statistician by training, with an international reputation in the areas of product assessment and consumer research. Author of over 100 scientific publications and three books, he was Head of Consumer Science at the Institute of Food Research, Reading England, before becoming Director of the Institute. Dr. MacFie is now an independent consultant, Visiting Professor at Reading University and European Editor of Food Quality and Preference.
Anne Hasted began her career as an academic statistician at Reading University, leaving in 1989 to set up Qi Statistics Ltd offering statistical training and consultancy support to research and industry. She has wide training and consultancy experience in the food industry, particularly in the area of product improvement.
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Course
Outline Day 1
| 9.00 - 12.30 | Analysis of Central Location Trials.
Tabulation and Presentation of scores and demographics data.
Hands on exercises in Excel.
Analysis of Variance, one and two way, Presentation of results, Bar charts, Use of Least Significant Differences. Multiple Comparison tests,
Hands on Exercises in XLSTAT
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| 12.30 - 13.30 | Lunch
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| 13.30-14.30 | Penalty analysis
Assessing the impact of non optimal JAR scores on liking. Hands on Exercises in XLSTAT-MX
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| 14.30-16.00 | Designing Central Location trials:
Warm up, selection of samples, balanced designs and numbers of respondents
Hands on exercises using DESIGN EXPRESS and free QI statistics Excel spread sheet
Analysis of incomplete designs. Exercises in XLSTAT
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| 16.00-17.30 | Analysis of Frequency Data
Comparisons of products using JAR and other limited scale data Analysis of paired preference data and CATA (check all that apply) data.
TURF analysis
Hands on exercises using Turf Calculator and XLSTAT
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| 19.00 |
Drinks and dinner |
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Day 2
| | 9.00
- 12.30 | Segmentation Strategies.
Using Cluster Analysis to identify consumer segments.
Hierarchical versus Non-hierarchical methods
Hands on Exercises using XLSTAT
Latent Class clustering – an overview of its approach and possible advantages.
Evaluating the cluster solution –cluster discrimination, investigating relationships with demographics.
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| 12.30 - 13.30 |
Lunch |
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| | 13.30-16.00 | Data Mapping and Brand Positioning
Principal Components Analysis – definition, graphical explanation, scaling, score plots and loadings plots.
Internal preference mapping and cluster visualisation
Brand – attribute mapping
Hands on exercises using XLSTAT
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| 19.30 | Course dinner | | | |
Day 3
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| 09.00 - 12.30 | Relating Consumer and Sensory Data
Linear and quadratic regression (Simple preference mapping)
Building simple regression models to relate liking to sensory data, linear, quadratic models.
Modelling with multivariate sensory data using PCA, vector and ideal point models
Exercises using XLSTAT External Preference Mapping.
External preference mapping using XLSTAT-MX. . Using the software to select the correct model for each segment.
Hands on exercises using XLSTAT Prefmap module.
What sensory properties will the desired product have?
Hands on exercise using XLSTAT
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| 12.30 - 13.30 | Lunch |
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| | 13.30
- 16.30 | Advanced Preference Mapping
Ideal point preference mapping, using unfolding techniques
Exercises using the specially written UNFOLDER program (NEW)
External preference mapping using alternative data sets: CATA data, Rep Grid data
Optimisation in 5 dimensions using Design EXPERT
New Ideas
Kano strategies to lift good products to great! | | | |
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Venue |
Venue
We are again using the Purpose Built Multimedia Computer Training Facilities of Mediasite Paris:
MEDIASITE
42, rue Legendre 75017 Paris
www.mediasite.fr
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We like this facility:
***Powerful computers
***Internet connection
***Air conditioning
***U shape – good for discussion |
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Hotel Accommodation nearby
Mediasite have a web page devoted to hotels: http://www.mediasite.fr/hotels.htm
We usually stay about 1 minute’s walk away at
Hôtel Jardin de Villiers
18 rue Claude Pouillet
tél : 01 42 67 15 60
fax : 01 42 67 32 11
hoteljdv@wanadoo.fr
or about 2 minutes away at
Monceau Etoile Hotel
- 64, rue de Lévis
- 75017 Paris
Tel: +33 (0)1 42 27 33 10 - Fax: +33 (0)1 42 27 59 58
Mail: hotel@monceauetoile.com - www.monceauetoile.com
Both hotels have free internet connection.
If you want 4* hotels there are two hotels nearby.
HÔTEL MERCURE * * * * 165 rue de Rome - 75017 Paris Tél : +33.1.56.79.29.29 - Fax : +33.1.56.79.29.20
HÔTEL VILLA EUGENIE * * * *
167 rue de Rome - 75017 Paris
Tél : +33.1.44.29.06.06 - Fax : +33.1.44.29.06.07
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REGISTRATION
FORM
Yes: Please enrol me in Hands on Preference Mapping Course 20 - 22 October 2010
| Registration fees: €2100 |
Registration fees:
Fees reduced by 25% for members of academia - space limited.
Includes two lunches and two dinners, course materials, attendees receive a free one year license for XLSTAT, including the preference mapping module MX. The value of this software license will be €320. (It is possible for course attendees to convert to a permanent copy of XLSTAT and MX for a further payment of €250 – recommended as the full price is €790). Equally if you do not want the XLSTAT licenses then we can reduce the course fees by €150.
We will also provide you with access to your own individual computer for exercises.
Attendees may bring along their own PC laptops for the exercises and we will install a free copies of XLSTAT and SENPAQ software on your computer. (We do not guarantee to load XLSTAT if you have an unusual software configuration.) |
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To pay your registration
fee by credit or debit card on-line please click the appropriate button:
Refunds will be at the discretion of
Dr Halliday MacFie.
-WorldPay is a Secure Site-
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| American Express users please click the AMEX button to view message. |
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For electronic bank transfers: contact hal@halmacfie.com for IBAN details
Mailing address for registration and payment:
Dr H J H MacFie
43 Manor Road
Keynsham, Nr Bristol,
BS31 1RB, United Kingdom
Tel/+44(0)7786436656
Fax +44(0)1179863590
Electronic registration forms to Hal@halmacfie.com | |
