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Designed to give you the
knowledge, practice and tools to do your own design, analysis
and interpretation of central location trials. Hands-on
exercises, free XLSTAT software for participants to take
away.
Hal MacFie, Anne
Hasted
7-9 October 2008
Venue: Paris: MEDIASITE
42, rue Legendre 75017 Paris
Tél +33 1 47 54 0808
Fax +33 1 47 54 0806
info@mediasite.fr
www.mediasite.fr
Course Organiser
Hal MacFie
Bristol
Details and registration hal@halmacfie.com
This course forms a hands-on introduction
to those statistical methods needed by a sensory and consumer
scientist. Mainly based around the use of XLSTAT, attendees
will gain practical experience using real-life examples
and will be able to save their work to take away with a
free copy of XLSTAT and XLSTAT-MX so they will be competent
to start using their expertise from day 1 after the course.
Attendees will also receive a 3 month license for Design
Express - the powerful QI Statistics consumer trial design
software and a number of specialised Excel spreadsheets.
To pay your registration
fee by credit or debit card on-line please follow this link:
Secure Payment Online
through the WorldPay
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ABOUT THE LECTURERS
Dr. Hal MacFie
is a statistician by training, with an international reputation
in the areas of product assessment and consumer research.
Author of over 100 scientific publications and three books,
he was Head of Consumer Science at the Institute of Food
Research, Reading England, before becoming Director of the
Institute. Dr. MacFie is now an independent consultant,
Visiting Professor at Reading University and European Editor
of Food Quality and Preference.
Anne Hasted
began her career as an academic statistician at Reading
University, leaving in 1989 to set up Qi Statistics Ltd
offering statistical training and consultancy support to
research and industry. She has wide training and consultancy
experience in the food industry, particularly in the area
of product improvement.
Course Outline
October 7th Day 1
| 9.00
- 12.30 |
Analysis of Central Location Trials.
Tabulation and Presentation of scores and demographics
data.
Hands on exercises in Excel.
Analysis of Variance, one and two way, Presentation
of results, Bar charts, Use of Least Significant
Differences.
Multiple Comparison tests, Penalty analysis
Hands on Exercises in Excel
Analysis of incomplete designs.
Exercises in XLSTAT and XLSTAT-MX
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| 12.30
- 13.30 |
Lunch |
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| 13.30
- 14.30 |
Designing Central Location
trials:
Warm up, selection of samples, balanced designs
and numbers of respondents
Hands on exercises using DESIGN EXPRESS and
free QI statistics Excel spread sheet
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| 14.30
- 17.30 |
Comparison of
JAR data using chi-squared tests.
Analysis of paired preference data and CATA (check
all that apply) data.
TURF analysis
Correspondence Analysis - definition, graphical
explanation, use with two way tables, Multiple
Correspondence Analysis, Use for analysing demographical
data in Central location trials. |
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| 19.30 |
Dinner for attendees |
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Ocotber 8th Day 2
| 9.00
- 12.30 |
Segmentation
Strategies.
Using Cluster Analysis to identify consumer segments.
Hierarchical versus Non-hierarchical methods
Hands on Exercises using XLSTAT
Latent Class clustering - an overview of its approach
and possible advantages.
Evaluating the cluster solution - discrimination,
investigating relationships with demographics.
Use of Correspondence Analysis to visualise the
relationships between segments and demographics. |
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| 12.30
- 13.30 |
Lunch |
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| 13.30-16.00 |
Data Mapping and
Brand Positioning
Principal Components Analysis - definition, graphical
explanation, scaling, score plots and loadings
plots.
Internal preference mapping and cluster visualisation
Brand - attribute mapping
Hands on exercises using XLSTAT |
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| 19.30 |
Course Dinner |
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Ocotber 9th Day 3
| 9.00
- 12.30 |
Relating Consumer and Sensory
Data
Linear and quadratic regression ( Simple preference
mapping)
Building simple regression models to relate
liking to sensory data, linear, quadratic models.
Modelling with multivariate sensory data using
PCA, vector and ideal point models
Exercises using XLSTAT External Preference Mapping.
External preference mapping using XLSTAT-MX.
. Using the software to select the correct model
for each segment.
Crossover Preference Mapping
Hands on exercises using XLSTAT Prefmap module.
What sensory properties will the desired product
have?
Hands on exercise using XLSTAT
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| 12.30
- 13.30 |
Lunch |
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| 13.30
- 16.30 |
Advanced Preference
Mapping
New Ideas
Partial Least Squares, Relating Consumer data
to Sensory and instrumental data
Exercises using XLSTAT PLS
Kano strategies to lift good products to great!
PLS for KANO and predicting sensory characteristics
of ideal products. |
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Close |
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Course Venue
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Media Site
We are again using the Purpose
Built Multimedia Computer Training Facilities of Mediasite.
Address : 42 rue Legendre
- 75017 Paris - FRANCE
Phone : +33.1.47.54.08.08 - Fax : +33.1.47.54.08.06
E-mail : info@mediasite.fr
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With comfortable seating, built
In projection and e-mail available from your own
computer at breaktime and after the courses, this
is a great improvement on Hotel venues.
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We like this facility:
*** Powerful Computers
*** Internet Connection
*** Air Conditioning
*** U shape - good for discussion
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| MATISSE
ROOM
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Hotel Accommodation
nearby
Mediasite have a web page devoted
to hotels: http://www.mediasite.fr/hotels.htm
We are going to stay about 1 minute's
walk away at
Hôtel Jardin de Villiers
18 rue Claude Pouillet
tél : 01 42 67 15 60
fax : 01 42 67 32 11
hoteljdv@wanadoo.fr
If you want
4* hotels there are two hotels nearby.
HÔTEL MERCURE * * **
165 rue de Rome - 75017 Paris
Tél : +33.1.56.79.29.29
Fax : +33.1.56.79.29.20
HÔTEL VILLA EUGENIE * * *
*
167 rue de Rome - 75017 Paris
Tél : +33.1.44.29.06.06
Fax : +33.1.44.29.06.07
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To
pay your registration fee by credit or debit card
on-line please click the appropriate button:
Refunds will be at
the discretion of Dr Halliday MacFie.
-WorldPay is a Secure
Site-
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REGISTRATION FORM
Yes: Please enrol me in
Hands on Preference Mapping and Consumer/Sensory Statistics-Course
For electronic bank transfers:
Sterling account: Hal MacFie Training Services
Account number 40-41-22 61376098
IBAN no: GB62MIDL40412261376098
Swift Code MIDLGB22
HSBC Bank, 13 High Street, Shepton Mallet
Somerset, BA4 5AD
Euro Account: Hal Macfie Training Services
Account Number: 40-05-15 57441061
IBAN No: GB05MIDL40051557441061
Swift: MIDLGB22
HSBC Bank, 13 High Street, Shepton Mallet
Somerset, BA4 5AD
Mailing address for registration and payment:
Dr H J H MacFie
43 Manor Road
Keynsham, Nr Bristol,
BS31 1RB, United Kingdom
Tel/Fax +44 1179 863 590
Electronic registration forms to hal@halmacfie.com
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