Hands on Experimental Design for Product Reformulation, Optimisation & Concept Matching |
| Designed to give you the knowledge, practice and the tools to carry out your own design and analysis of trials to identify ingredient functionality and move quickly to new optimum performance or liking formulations. |
Hands-on exercises, free DESIGN EXPERT software for participants to take away |
Course Presented by
Anne Hasted,
October 6th-8th 2010
Venue: MicroTek Computer Training Facility
90 Broad Street
11th Floor, Manhattan, New York, NY 10004
Course Organiser
Hal MacFie
Bristol
For course details and registration e-mail: hal@halmacfie.com
This course forms a hands-on introduction for researchers and new product developers who need to understand how product components work together to influence consumers and to optimise particular performance characteristics. Based around the use of DESIGN EXPERT, attendees will gain practical experience using real-life examples and will be able to save their work to take away with a free copy the DESIGN EXPERT software (worth $995.00 at full commercial rates) so they will be competent to start using their expertise from day 1 after the course.
ABOUT THE LECTURER
Anne Hasted began her career as an academic statistician at Reading University but now runs Qi Statistics Ltd which offers statistical training, data analysis and consultancy support to research and industry, together with software solutions including SENPAQ and Design Express software packages. Anne has wide training and consultancy experience particularly in the area of product improvement and has an international reputation for “user friendly” training.
Day 1
| 9.00-12.30 |
Exploring Ingredient Functionality using DoE Introduction |
| |
Introduction to Experimental design, why is it so important? What are the advantages of the approach.
Contexts for use, product data, sensory data, consumer responses.
Factorial designs and Analysis, statistical assessment of effects, interpretation of interactions,
Model selection techniques
Introduction to Design Expert software
Design your own experiment, collect the data and analyse using Design Expert |
| |
|
| 12.30 |
Lunch |
| |
|
| 13.30-17.30 |
Designing Experiments For Data Collection Using Sensory Panels And Consumer Tests. |
| |
How to set up and analyse the experiment in Design Expert to allow for measurement uncertainties inherent in sensory and consumer data
Hands on exercises using Design Expert |
| |
|
| |
Power |
| |
Investigating the power of my experimental design |
| |
|
| |
Exploring Process Functionality using Fractional designs |
| |
What if we want to investigate lots of factors but can’t afford a full experiment?
Introduction to fractional designs
Benefits and risks of these approaches
Exercises in Generating Fractional Process designs
Analysis of Fractional designs,
Presentation and decision making
Hands on exercises using Design Expert |
| |
|
| 17.30 |
Close |
Day 2
| 9.00 -12.30 |
Product, Process and Package Optimisation |
| |
Response Surface designs aims and applications
Exercises in Generating Optimisation designs
Analysis and display of models for optimising consumer response.
Contour plots, Response surface plots
Presentation and decision making, optimising for both cost and quality
Optimisation In Design Expert
Hands on exercises using Design Expert |
| |
|
| 12.30 |
Lunch |
| |
|
| 13.30-17.30 |
D Optimality |
| |
D Optimality concepts
Generating a design to a fixed sample size
Evaluating the design
Exercises |
| |
|
| |
Mixture Designs
Introduction to simple mixture designs , designing within mixture constraints |
| |
Hands on exercises |
| |
|
| 19.00 |
Course dinner |
Day 3
| 9.00 - 12.30 |
I can’t control my factors – what can I do? |
| |
Identifying Factors in Multivariate data
Principal Components with rotation.
Taking the factors into Design expert using Historical Design option
Design option |
| |
|
| |
Consumer test Applications
Using Design expert to select an optimal subset of products from the sensory profile for consumer testing
Designing the Product Test and designing the Consumer Test
External Preference Mapping using Design expert
Modelling consumer responses based on sensory product data to identify the optimal product. Preference mapping in multiple dimensions
|
| |
|
| 12.30 |
Lunch |
| |
|
| 13.30-16.00 |
Now I’ve found the optimal product – how do I make it?
Using Design expert to predict properties of the most desired product
Conjoint Analysis
Applications of experimental design to concept testing: motivations and purpose.
Conjoint analysis jargon
Applications and example
|
| |
|
| 16.00 |
Course close |
|
|
We believe these to be the best computer training facilities in Manhattan. The MicroTek New York City training center is located in the heart of the financial district in downtown Manhattan just 2-blocks south of the New York Stock Exchange. In addition to purpose built computer training facilities there are ample computers to catch up on e-mail at the breaks and over lunch.
Close proximity to hotels, public transportation, and points of interest such as the Statue of Liberty and Ellis Island makes the computer facility a great location for your next training event.
Go to http://www.mclabs.com/facilities/New%5FYork/ For Photo tour and details of location, nearby hotels etc.
For interest we are staying at the Club Quarters downtown which is only 3 short blocks from the facility.This hotel needs to be booked well ahead of time. We have found that www.newyorkhotels.com can be a cost effective route to book nearer the time.
REGISTRATION FORM
Yes: Please enrol me in Hands on Experimental Design & Path Modelling 6 - 8 October 2010
Registration fees: $2800
Fees reduced by 25% for members of academia - space limited.
Includes three lunches and two dinners, course materials, attendees receive a free copy of Design Expert. The value of this program is $995. We will also provide you with access to your own individual computer for exercises.
If you do not wish to receive the copy of Design expert we can offer the course at a reduced fee of $2200.
|
| |
To
pay your registration fee by credit or debit card on-line please click the appropriate
button:
Refunds will be at the discretion of
Dr Halliday MacFie.
-WorldPay is a Secure Site-
 |
 |
 |
 |
 |
 |
 |
| |
| American Express users please click the AMEX button to view message. |
|
|
|
|
For electronic bank transfers:
For electronic bank transfers: e-mail hal@halmacfie.com for account details.
Mailing address for registration and payment:
Dr H J H MacFie
43 Manor Road
Keynsham, Nr Bristol,
BS31 1RB, United Kingdom
Tel/Fax +44 1179 863 590 |
|
|
