| Designed
to give you the knowledge, practice and tools to do your own design, analysis
and interpretation of central location trials. Hands-on exercises, free XLSTAT
software for participants to take away. Hal
MacFie, Anne Hasted
Hal MacFie, Anne Hasted,
3 to 5 March 2009
Venue: MicroTek Computer Training Facility
90 Broad Street
11th Floor,
Manhattan, New York, NY 10004
Course Organiser
Hal
MacFie
Bristol
Details and registration hal@halmacfie.com This
course forms a hands-on introduction to those statistical methods needed by a
sensory and consumer scientist. Mainly based around the use of XLSTAT, attendees
will gain practical experience using real-life examples and will be able to save
their work to take away with a free copy of XLSTAT and XLSTAT-MX so they will
be competent to start using their expertise from day 1 after the course. Attendees
will also receive a 3 month license for Design Express - the powerful QI Statistics
consumer trial design software and a number of specialised Excel spreadsheets.
To pay your registration fee
by credit or debit card on-line please follow this link:
Secure Payment Online through the WorldPay
|
| ABOUT THE LECTURERS
Dr. Hal MacFie is a statistician
by training, with an international reputation in the areas of product assessment
and consumer research. Author of over 100 scientific publications and three books,
he was Head of Consumer Science at the Institute of Food Research, Reading England,
before becoming Director of the Institute. Dr. MacFie is now an independent consultant,
Visiting Professor at Reading University and European Editor of Food Quality and
Preference. Anne Hasted began
her career as an academic statistician at Reading University, leaving in 1989
to set up Qi Statistics Ltd offering statistical training and consultancy support
to research and industry. She has wide training and consultancy experience in
the food industry, particularly in the area of product improvement.
Course
Outline March 3rd Day 1
| 9.00 - 12.30 |
Analysis of Central Location Trials.
Tabulation and Presentation of
scores and demographics data.
Hands on exercises in Excel.
Analysis of
Variance, one and two way, Presentation of results, Bar charts, Use of Least Significant
Differences.
Multiple Comparison tests, Penalty analysis
Hands on Exercises
in Excel
Analysis of incomplete designs.
Exercises in XLSTAT and
XLSTAT-MX | | | |
| 12.30 - 13.30 | Lunch |
| | |
| 13.30 - 14.30 |
Designing Central Location trials:
Warm up, selection
of samples, balanced designs and numbers of respondents
Hands on exercises
using DESIGN EXPRESS and free QI statistics Excel spread sheet |
| | |
| 14.30 - 17.30 |
Comparison of JAR data using chi-squared tests.
Analysis of paired preference
data and CATA (check all that apply) data.
TURF analysis
Correspondence
Analysis - definition, graphical explanation, use with two way tables, Multiple
Correspondence Analysis, Use for analysing demographical data in Central location
trials. | | | |
| 18.00 |
Cocktails and dinner | | March
4th Day 2
| 9.00 - 12.30 | Segmentation
Strategies.
Using Cluster Analysis to identify consumer segments.
Hierarchical
versus Non-hierarchical methods
Hands on Exercises using XLSTAT
Latent
Class clustering - an overview of its approach and possible advantages.
Evaluating
the cluster solution - discrimination, investigating relationships with demographics.
Use of Correspondence Analysis to visualise the relationships between segments
and demographics. | | | |
| 12.30 - 13.30 | Lunch |
| | |
| 13.30-16.00 |
Data Mapping and Brand Positioning
Principal Components Analysis - definition,
graphical explanation, scaling, score plots and loadings plots.
Internal preference
mapping and cluster visualisation
Brand - attribute mapping
Hands on
exercises using XLSTAT | | | |
| 18.30 |
Course Dinner | | March
5th Day 3
| 9.00 - 12.30 |
Relating Consumer and Sensory Data
Linear and quadratic
regression ( Simple preference mapping)
Building simple regression models
to relate liking to sensory data, linear, quadratic models.
Modelling with
multivariate sensory data using PCA, vector and ideal point models
Exercises
using XLSTAT External Preference Mapping.
External preference mapping using
XLSTAT-MX. . Using the software to select the correct model for each segment.
Crossover Preference Mapping
Hands on exercises using XLSTAT Prefmap module.
What sensory properties will the desired product have?
Hands on exercise using
XLSTAT | | | |
| 12.30 - 13.30 | Lunch |
| | |
| 13.30 - 16.30 | Advanced
Preference Mapping
New Ideas
Partial Least Squares, Relating Consumer
data to Sensory and instrumental data
Exercises using XLSTAT PLS
Kano
strategies to lift good products to great!
PLS for KANO and predicting sensory
characteristics of ideal products. | | | |
| | Close |
|
 |
| About the Course Venue:
Location: MediaTek Training Facilities
90 Broad Street
11th Floor
New York, NY 10004 The MicroTek New York
City training center is located in the heart of the financial district in downtown
Manhattan just 2-blocks south of the New York Stock Exchange. In addition to purpose
built training facilities there are ample computers to catch up on e-mail at the
breaks and over lunch.
| |
|
| Lobby |
Rest Area | | |
|
| Email Area |
Training Room | Close
proximity to hotels, public transportation, and points of interest such as the
Statue of Liberty and Ellis Island makes the computer facility a great location
Go to: http://www.mclabs.com/facilities/New_York/
For Photo tour and details of location, nearby hotels etc
For
interest we are staying at the Club Quarters downtown which is only 3 short blocks
from the facility. |
| | |
To
pay your registration fee by credit or debit card on-line please click the appropriate
button:
Refunds will be at the discretion of
Dr Halliday MacFie.
-WorldPay is a Secure Site-
| | | REGISTRATION
FORM Yes: Please enrol me in
Hands on Preference Mapping
and Consumer/Sensory Statistics-Course For electronic bank transfers: Sterling account: Hal MacFie Training
Services
Account number 40-41-22 61376098
IBAN no: GB62MIDL40412261376098
Swift Code MIDLGB22
HSBC Bank, 13 High Street, Shepton Mallet
Somerset,
BA4 5AD
US$ Account: Halliday MacFie
Account Number: 40-05-15 67205393
IBAN No: GB15MIDL40051567205393
Swift (BIC): MIDLGB22
HSBC Bank,
13 High Street, Shepton Mallet
Somerset, BA4 5AD Mailing address for
registration and payment:
Dr H J H MacFie
43 Manor Road
Keynsham,
Nr Bristol,
BS31 1RB, United Kingdom
Tel/Fax +44 1179 863 590 Electronic
registration forms to hal@halmacfie.com
|
