Hands on Sensory Statistics Course

Designed to give you the knowledge, practice and the tools to do your own design,
analysis and interpretation of central location trials,
Hands-on exercises, free XLSTAT software for participants to take away

Hal MacFie Training Services and Anne Hasted of Qi Statistics,
with sponsorship from Sensory Insight, announce a three day hands on
training course in Preference Mapping and Consumer Testing.

The Trainer
Anne Hasted began her career as an academic statistician at Reading University but now runs Qi Statistics Ltd which offers statistical training, data analysis and consultancy support to research and industry and has developed both SENPAQ and Design Express software packages. Anne has wide training and consultancy experience in both sensory and consumer research and has an international reputation for "user friendly" training.

Course Outline
January 21st Day 1

9.00	Introductions Analysis of Central Location Trials. Tabulation and Presentation of scores and demographics data. Hands on exercises in Excel. Analysis of Variance, one and two way, Presentation of results, Bar charts, Use of Least Significant Differences. Multiple Comparison tests, Penalty analysis Hands on Exercises in Excel Analysis of incomplete designs. Exercises in XLSTAT and XLSTAT-MX

12.30 - 13.30	Lunch

13.30 - 16.00	Designing Central Location trials: Warm up, selection of samples, balanced designs and numbers of respondents Hands on exercises using DESIGN EXPRESS Power and Test Sensitivity Types of error and power, sample size calculations, equivalence testing

16.00 - 17.00	Analysis of Frequency Data Analysis of paired preference data and CATA (check all that apply) data. Analysis of JAR scale data. TURF analysis using Qi Statistics Turf Analyser

Evening	Dinner hosted by Qi Statistics

January 22nd Day 2

9.00	Segmentation Strategies. Using Cluster Analysis to identify consumer segments. Hierarchical versus Non-hierarchical methods Hands on Exercises using XLSTAT Latent Class clustering - an overview of its approach and possible advantages. Evaluating the cluster solution - discrimination, investigating relationships with demographics.

11.30 - 12.30	Data Mapping and Brand Positioning Principal Components Analysis - definition, graphical explanation, scaling, score plots and loadings plots.

12.30 - 13.30	Lunch

13.30	Data Mapping and Brand Positioning(continued) Internal preference mapping and cluster visualisation Correspondence Analysis - definition, graphical explanation, use with two way tables, Multiple Correspondence Analysis, Use for analysing demographical data in Central location trials. Applications to brand - attribute mapping Hands on exercises using XLSTAT

Evening	Dinner hosted by Sensory Insight

January 23rd Day 3

9.00 - 12.30	Relating Consumer and Sensory Data Linear and quadratic regression (Simple preference mapping) Building simple regression models to relate liking to sensory data, linear, quadratic models. Modelling with multivariate sensory data using PCA, vector and ideal point models Exercises using XLSTAT. External preference mapping using XLSTAT-MX. Using the software to select the correct model for each segment. Crossover Preference Mapping Hands on exercises using XLSTAT Prefmap module. What sensory properties will the desired product have? Hands on exercise using XLSTAT

12.30.13.30	Lunch

13.30 - 16.30	Advanced Preference Mapping Partial Least Squares, Relating Consumer data to Sensory and instrumental data Exercises using XLSTAT PLS Kano strategies to lift good products to great! PLS for KANO and predicting sensory characteristics of ideal products.

16.30	Close