Hands on Experimental Design for Product Reformulation

Course Presented by

Anne Hasted,

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September 1st-3rd 2010
Venue: ASIMAG Training Facility, Bilbao
Camino Ugasko 1-3-5, 48014 Bilbao, Spain

Course Organiser
Hal MacFie
Bristol
For course details and registration e-mail: hal@halmacfie.com

This course forms a hands-on introduction for researchers and new product developers who need to understand how product components work together to influence consumers and to optimise particular performance characteristics. Based around the use of DESIGN EXPERT, attendees will gain practical experience using real-life examples and will be able to save their work to take away with a free copy the DESIGN EXPERT software (worth 750 Euros at full commercial rates) so they will be competent to start using their expertise from day 1 after the course.

ABOUT THE LECTURER

Anne Hasted began her career as an academic statistician at Reading University but now runs Qi Statistics Ltd which offers statistical training, data analysis and consultancy support to research and industry, together with software solutions including SENPAQ and Design Express software packages. Anne has wide training and consultancy experience particularly in the area of product improvement and has an international reputation for “user friendly” training.

Day 1

9.00-12.30	Exploring Ingredient Functionality using DoE Introduction
	Introduction to Experimental design, why is it so important? What are the advantages of the approach. Contexts for use, product data, sensory data, consumer responses. Factorial designs and Analysis, statistical assessment of effects, interpretation of interactions, Model selection techniques Introduction to Design Expert software Design your own experiment, collect the data and analyse using Design Expert

12.30	Lunch

13.30-17.30	Designing Experiments For Data Collection Using Sensory Panels And Consumer Tests.
	How to set up and analyse the experiment in Design Expert to allow for measurement uncertainties inherent in sensory and consumer data Hands on exercises using Design Expert

	Power
	Investigating the power of my experimental design

	Exploring Process Functionality using Fractional designs
	What if we want to investigate lots of factors but can’t afford a full experiment? Introduction to fractional designs Benefits and risks of these approaches Exercises in Generating Fractional Process designs Analysis of Fractional designs, Presentation and decision making Hands on exercises using Design Expert

17.30	Close

Day 2

9.00 -12.30	Product, Process and Package Optimisation
	Response Surface designs aims and applications Exercises in Generating Optimisation designs Analysis and display of models for optimising consumer response. Contour plots, Response surface plots Presentation and decision making, optimising for both cost and quality Optimisation In Design Expert Hands on exercises using Design Expert

12.30	Lunch

13.30-17.30	D Optimality
	D Optimality concepts Generating a design to a fixed sample size Evaluating the design Exercises

	Mixture Designs Introduction to simple mixture designs , designing within mixture constraints
	Hands on exercises

19.00	Course dinner

Day 3

9.00 - 12.30	I can’t control my factors – what can I do?
	Identifying Factors in Multivariate data Principal Components with rotation. Taking the factors into Design expert using Historical Design option Design option

	Consumer test Applications Using Design expert to select an optimal subset of products from the sensory profile for consumer testing Designing the Product Test and designing the Consumer Test External Preference Mapping using Design expert Modelling consumer responses based on sensory product data to identify the optimal product. Preference mapping in multiple dimensions

12.30	Lunch

13.30-16.00	Now I’ve found the optimal product – how do I make it? Using Design expert to predict properties of the most desired product Conjoint Analysis Applications of experimental design to concept testing: motivations and purpose. Conjoint analysis jargon Applications and example

16.00	Course close

About the Course Venue:

Location: ASIMAG Training Facilities
Camino Ugasko 1-3-5, 48014 Bilbao, Spain
www.asimag.es

bilbao

Close proximity to hotels, public parks, public transport, and points of interest such as the world famous Guggenheim Museum. There are plenty of hotels within walking distance of the training venue- here are a few:
NH Deutso (closest)
Sheraton
Melia Bilbao
Silken Gran Hotel Domine (we will be staying here)
If you are planning to attend the course on your way to the Eurosense conference in Vitoria-Gasteiz we can arrange complimentary minibus transport to the conference from Bilbao on Sunday morning.

REGISTRATION FORM

Yes: Please enrol me in Hands on Experimental Design Course, Bilbao

Registration fees: 2100 Euros
Fees reduced by 25% for members of academia - space limited.
Fee includes three lunches and two dinners, course materials, attendees receive a free copy of Design Expert. The value of this program is 750 euros. We will also provide you with access to your own individual computer for exercises.

If you do not wish to receive a free copy of Design Expert we can reduce your fee to 1600 euros.

To pay your registration fee by credit or debit card on-line please click the appropriate button:

Refunds will be at the discretion of Dr Halliday MacFie.

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For electronic bank transfers:

For electronic bank transfers: e-mail hal@halmacfie.com for account details.
Mailing address for registration and payment:
Dr H J H MacFie
43 Manor Road
Keynsham, Nr Bristol,
BS31 1RB, United Kingdom

Tel/Fax +44 1179 863 590