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Dr Hal MacFie

Consultant in Sensory & Consumer Science

Hal MacFie Training Services
Company Registration No: 7864651
Company Address: 43 Manor Road
Keynsham, Bristol BS31 1RB, UK
Contact Tel: (44) 0117 9863590
Email: hal@halmacfie.com

About Us!


In-House Training Courses

Hal MacFie provides very cost effective global training courses to the Food, Beverage, and Personal Products industries.
Browse the courses on the web site and pick and match the lectures and exercises you want the class to hear and perform.
Personalise your exercises by having them reproduced using your own company data sets.
More information on our inhouse training courses or email: hal@halmacfie.com

Virtual Training Room

Attend any of our training courses from the comfort of your home or office.  Experience all the benefits of instructor-led training without the hassle of traveling. With Virtual Training Room, you can join a live training event from any location, whether you’re in a cube at work or at home, you’ll feel as if you are physically present in the classroom. Advanced classroom technology enables our presenters to deliver the same live instruction, whether you’re onsite and offsite.


New York 21 to 23 March 2018

Hands on Consumer Driven Product Optimization

Three one-day workshops designed to give you the knowledge practice and tools to analyse consumer test data and to optimise the sensory properties of foods, beverages, personal products.

Based around the use of XLSTAT, attendees will gain practical experience using real-life examples and will be able to save their work to take away, so they will be competent to start using their expertise from day 1 after the course.

Taught by: Dr Hal Macfie and Anne Hasted

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Malaysia16-18 May 2018

Hands on Consumer Test Analysis, Preference and Emotion Mapping

This course will take place immediately after the 2018 Senseasia conference..

The course is aimed at the consumer or sensory scientists in both research and industry who may have learnt some statistics at college/university or have picked up the basics in the workplace and want to build their skills so that they can analyse data confidently, interrogate their data more deeply and relate different data collected on the same products. We aim to give you the knowledge, practice and tools to analyse consumer test data and to optimise the sensory properties of foods, beverages, personal products.

Presented by  Dr Thierry Worch

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Chicago 17 to 19 October 2018

Hands on Sensory Statistics Course

This course forms a hands-on introduction to those statistical methods needed by a sensory scientist. Mainly based around the use of SENPAQ and XLSTAT software, attendees will gain practical experience using real-life examples and will be able to save their work to take away with a complimentary copy of  SENPAQ and XLSTAT-Sensory (offered at a discounted price) so they will be competent to start using their expertise from day 1 after the course.

Taught by: Dr Hal Macfie and Anne Hasted

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What is in your Statistical Toolkit?

A critical examination of some techniques widely used in sensory and consumer science
February 22nd 2018 Melbourne

This one day workshop challenges some typical approaches to data analysis and reporting.

We start by discussing statistical significance, what it means and what it may not mean and encourage greater attention to the size of effects rather than just their statistical significance. This leads us to look at multiple comparison tests a topic of common concern.

We then consider three of the most widely used mapping techniques and compare and contrast the features they reveal in the data.
The day ends with a comparative analysis of classical and partial least squares regression and challenges the concept that complicated is always best.

There will be short practical workshops using XLSTAT and we hope to send you home with some new ideas and opinions on some widely used tools

Taught By: Anne Hasted

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