Targeting the Consumer III builds on the success of our two Targeting the Consumer courses. It adds entirely new material to some topics such as Consumer Segmentation, and offers entirely new topics such as Price and Brand. In this way, Sensory and Consumer Testing can become a more valuable component of the New Product Development process, by offering new methods, new data and new statistical analysis techniques.
Details

Lecturers: Herb Meiselman and Hal MacFie

This course forms a hands-on introduction to those statistical methods needed by a sensory and consumer scientist. Mainly based around the use of XLSTAT, attendees will gain practical experience using real-life examples and will be able to save their work to take away with a free copy of XLSTAT and XLSTAT-MX so they will be competent to start using their expertise from day 1 after the course.

Details

Lecturers: Hal MacFie and Anne Hasted

This course forms a hands-on introduction to those statistical methods needed by a sensory scientist. Mainly based around the use of SENPAQ and XLSTAT software, attendees will gain practical experience using real-life examples and will be able to save their work to take away with a free copies of SENPAQ and XLSTAT so they will be competent to start using their expertise from day 1 after the course.

Details

Lecturers: Hal MacFie and Anne Hasted

Targeting the Consumer III builds on the success of our two Targeting the Consumer courses. It adds entirely new material to some topics such as Consumer Segmentation, and offers entirely new topics such as Price and Brand. In this way, Sensory and Consumer Testing can become a more valuable component of the New Product Development process, by offering new methods, new data and new statistical analysis techniques.
Details

Lecturers: Herb Meiselman and Hal MacFie

This course forms a hands-on introduction to those statistical methods needed by a sensory scientist. Mainly based around the use of SENPAQ and XLSTAT software, attendees will gain practical experience using real-life examples and will be able to save their work to take away with a free copies of SENPAQ and XLSTAT so they will be competent to start using their expertise from day 1 after the course.

Details

Lecturers: Hal MacFie and Anne Hasted

The latest state-of-the-art techniques are explained clearly with enough of the theory behind the tests so that the sensory professional can see why tests are set up in specific ways. From this base, the professional can modify and custom-design techniques specific to the product being tested.



Details

Taught By: Professor Michael O'Mahony

TARGETING THE CONSUMER
Paris
28 - 30 April 2009

Emerging Issues and Methods in Sensory and Consumer Science.

A three-day intensive course designed to update you on practical advances in Consumer Science, Psychology of Food Choice and Market Research and New Product Development Techniques to help you conduct, analyse and use consumer research more effectively.

Details

Taught by: Dr. Hal MacFie and Dr. Herb Meiselman