Targeting the Consumer III builds on the success of our two
Targeting the Consumer courses. It adds entirely new material to some topics such
as Consumer Segmentation, and offers entirely new topics such as Price and Brand.
In this way, Sensory and Consumer Testing can become a more valuable component
of the New Product Development process, by offering new methods, new data and
new statistical analysis techniques.
Details
Taught By: Dr. Hal MacFie,
Dr. Herb Meiselman
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This course is designed for both the beginner
and the more experienced professional who want an overview of sensory evaluation
as it is applied to both sensory assessors and naïve consumers and wish to
understand the reasons why tests can be set up in some ways and not in others. The latest state-of-the-art techniques are explained clearly with enough of the
theory behind the tests so that the sensory professional can see why tests are
set up in specific ways.
Details
Taught By: Professor Michael O’Mahony |
This course provides a hands-on introduction to the applications of experimental design for product developers and consumer scientists. These powerful techniques aim to provide clear understanding of how product components work together to influence consumers or to optimise product characteristics. Applications of design software to preference mapping using consumer and sensory panel data will also be discussed. The course is based around the use of DESIGN EXPERT software, attendees will gain practical experience using real–life examples and the course price includes a free copy of DESIGN EXPERT.
Details
Taught By: Anne Hasted
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