Sensory
and Consumer Shelf-life Measurement
Paris
10 - 12 June 2008 |
Advanced
Consumer Science for Product Innovation
Hamburg
03 September 2008 |
Hands on Preference Mapping
and Consumer/Sensory Statistics-Course
Paris
07 October 2008
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Designed to give you the knowledge, practice
and the tools to do your own design, analysis and interpretation
of Shelf-Life trials.
Hands-on exercises,and free R software for participants
to take away.
Details
Lecturer: Guillermo Hough
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Targeting the Consumer III builds on the success of
our two Targeting the Consumer courses. It adds entirely
new material to some topics such as Consumer Segmentation,
and offers entirely new topics such as Price and Brand.
In this way, Sensory and Consumer Testing can become a more
valuable component of the New Product Development process,
by offering new methods, new data and new statistical analysis
techniques.
Details
Lecturers: Herb Meiselman and Hal MacFie
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This course forms a hands-on introduction
to those statistical methods needed by a sensory and consumer
scientist. Mainly based around the use of XLSTAT, attendees
will gain practical experience using real-life examples
and will be able to save their work to take away with a
free copy of XLSTAT and XLSTAT-MX so they will be competent
to start using their expertise from day 1 after the course.
Details
Lecturers: Hal MacFie and Anne Hasted
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Hands on Sensory Statistics
Course
New York
14 - 16 October 2008
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Advanced
Consumer Science for Product Innovation
Manhattan
21 - 23 October 2008
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Hands
on Sensory Statistics Course
Paris
10 - 12 February 2009 |
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This course forms a hands-on
introduction to those statistical methods needed by a sensory
scientist. Mainly based around the use of SENPAQ and XLSTAT
software, attendees will gain practical experience using
real-life examples and will be able to save their work to
take away with a free copies of SENPAQ and XLSTAT so they
will be competent to start using their expertise from day
1 after the course.
Details
Lecturers: Hal MacFie and Anne Hasted
|
Targeting
the Consumer III builds on the success of our two Targeting
the Consumer courses. It adds entirely new material to some
topics such as Consumer Segmentation, and offers entirely
new topics such as Price and Brand. In this way, Sensory
and Consumer Testing can become a more valuable component
of the New Product Development process, by offering new
methods, new data and new statistical analysis techniques.
Details
Lecturers: Herb Meiselman and Hal MacFie
|
This course forms a hands-on introduction
to those statistical methods needed by a sensory scientist.
Mainly based around the use of SENPAQ and XLSTAT software,
attendees will gain practical experience using real-life
examples and will be able to save their work to take away
with a free copies of SENPAQ and XLSTAT so they will be
competent to start using their expertise from day 1 after
the course.
Details
Lecturers: Hal MacFie and Anne Hasted
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Advanced
Sensory and Consumer Measurement
Paris
21-24 April 2009
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The latest state-of-the-art
techniques are explained clearly with enough of the theory
behind the tests so that the sensory professional can see
why tests are set up in specific ways. From this base, the
professional can modify and custom-design techniques specific
to the product being tested.
Details
Taught By: Professor Michael O'Mahony |
This course forms
a hands-on introduction to those statistical methods needed
by a sensory and consumer scientist. Mainly based around the
use of XLSTAT, attendees will gain practical experience using
real-life examples and will be able to save their work to
take away with a free copy of XLSTAT and XLSTAT-MX so they
will be competent to start using their expertise from day
1 after the course.
Details
Lecturers: Hal MacFie and Anne Hasted |
This course is
designed for both the beginner and the more experienced professional
who want an overview of sensory evaluation as it is applied
to both sensory assessors and naïve consumers and wish
to understand the reasons why tests can be set up in some
ways and not in others. The latest state-of-the-art techniques
are explained clearly with enough of the theory behind the
tests so that the sensory professional can see why tests are
set up in specific ways.
Details
Taught By: Professor Michael O'Mahony |
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Emerging Issues and Methods in Sensory
and Consumer Science.
A three-day intensive course designed
to update you on practical advances in Consumer Science,
Psychology of Food Choice and Market Research and New Product
Development Techniques to help you conduct, analyse and
use consumer research more effectively.
Details
Taught by: Dr. Hal MacFie and Dr. Herb Meiselman
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