meeting

Dr Hal MacFie

Consultant in Sensory & Consumer Science

Hal MacFie Training Services
Company Registration No: 7864651
Company Address: 43 Manor Road
Keynsham, Bristol BS31 1RB, UK
Contact Tel: (44) 0117 9863590
Email: hal@halmacfie.com

About Us!


In-House Training Courses

Hal MacFie provides very cost effective global training courses to the Food, Beverage, and Personal Products industries.
Browse the courses on the web site and pick and match the lectures and exercises you want the class to hear and perform.
Personalise your exercises by having them reproduced using your own company data sets.
More information on our inhouse training courses or email: hal@halmacfie.com

Virtual Training Room

Attend any of our training courses from the comfort of your home or office.  Experience all the benefits of instructor-led training without the hassle of traveling. With Virtual Training Room, you can join a live training event from any location, whether you’re in a cube at work or at home, you’ll feel as if you are physically present in the classroom. Advanced classroom technology enables our presenters to deliver the same live instruction, whether you’re onsite and offsite.

New GDPR Regulations

New regulations on handling of your personal data are being introduced in the UK later this year and we are required to obtain your positive consent for us to continue holding your personal data, in particular your email address, in order to send you emails from time to time about our training courses in sensory statistics. Can you please Opt In. If you do not opt in we will not be able to contact you about forthcoming courses. Click here to see our privacy policy.


Hands on Sensory Statistics

A hands-on introduction to the statistical methods needed by a sensory scientist. Learn how to analyse and interpret real life data using  SENPAQ (included in course price) and XLSTAT. Be guided through exercises with written solutions to take away with you, so you can start analysing data with more confidence straight after the course.

Taught by Anne Hasted

More Info

Hands on Consumer Driven Product Optimization

Designed to give you the knowledge, practice and tools to analyse and interpret consumer test data and to optimise the sensory properties of food, beverages and personal care products.  Gain confidence in analysis of your data using XLSTAT, which method to use when and which outputs to present, using our exercises with written solutions and interpretations.

Taught by Anne Hasted

More Info

Product Optimisation Using Ingredients/Processes, Sensory/Consumer Data and Experimental Design Software

This one day workshop covers the approaches to product optimisation which control the recipes/processing variables tested with the aim of giving clear guidance on the key drivers of sensory/consumer responses. There are many different software tools which help with this, creating the experimental sample designs and providing graphical analysis to aid interpretation of the results. We will show you Design-Expert.

Taught by Anne Hasted

More Info

Analysis of Variance Masterclass

This one-day workshop gives you the opportunity to consider issues that we are sure you worry about from time to time in your everyday analysis of consumer and sensory test data. Our key tool is Analysis of Variance but this technique makes assumptions about the underlying distributions in our data – what are these assumptions and do they matter?We will also cover mixed models, repeated measures analysis, when and how it should be used and look at simple nested models.

Taught by Anne Hasted

More Info

Analysis of Variance Masterclass

This one-day workshop gives you the opportunity to consider issues that we are sure you worry about from time to time in your everyday analysis of consumer and sensory test data. Our key tool is Analysis of Variance but this technique makes assumptions about the underlying distributions in our data – what are these assumptions and do they matter?We will also cover mixed models, repeated measures analysis, when and how it should be used and look at simple nested models.

Taught by Anne Hasted

More Info

Introduction to Bayesian Methods for Sensory & Consumer Data

Bayesian statistical analysis has been successfully used in other industries for many years now, yet is rarely seen in the Sensory and Consumer world. In this one-day course, we give you the understanding to the key concepts of these analysis methods, that need to be understood before a Bayesian study can be set-up. We give information on how to interpret and apply results of a Bayesian analysis to improve decision making ability and so maximising use of your data.

Taught by Gemma Hodgson and Mary Jenner

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How Significant is Significance?

A half day session highlighting the problems we all  have in communicating statistical test results to our audience. We will refresh your minds about the correct interpretation of significance, discuss the over reliance on p-values, encourage wider use of confidence intervals, Consider other alternatives and finish the morning with the thorny topic of multiple comparison tests.

Led by Anne Hasted

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Hands on Sensory Statistics

A hands-on introduction to the statistical methods needed by a sensory scientist. Learn how to analyse and interpret real life data using  SENPAQ (included in course price) and XLSTAT. Be guided through exercises with written solutions to take away with you, so you can start analysing data with more confidence straight after the course.

Taught by Thierry Worch

More Info

The How and Why of Discrimination and Sensory Claims Tests

In our experience many discrimination/similarity tests are designed around practical constraints (cost/availability) rather than on sound statistical principles. This workshop highlights the risks involved in this strategy, looks at methods for defining similarity/difference thresholds and test methods and analysis for robust sensory claims testing.

Taught by Thierry Worch

More Info

Product Optimisation Using Ingredients/Processes, Sensory/Consumer Data and Experimental Design Software

This one day workshop covers the approaches to product optimisation which control the recipes/processing variables tested with the aim of giving clear guidance on the key drivers of sensory/consumer responses. There are many different software tools which help with this, creating the experimental sample designs and providing graphical analysis to aid interpretation of the results. We will show you Design-Expert.

Taught by Anne Hasted

More Info

Hands on Sensory Statistics

A hands-on introduction to the statistical methods needed by a sensory scientist. Learn how to analyse and interpret real life data using  SENPAQ (included in course price) and XLSTAT. Be guided through exercises with written solutions to take away with you, so you can start analysing data with more confidence straight after the course.

Taught by Anne Hasted

More Info

Hands on Consumer Driven Product Optimisation

Designed to give you the knowledge, practice and tools to analyse and interpret consumer test data and to optimise the sensory properties of food, beverages and personal care products.  Gain confidence in analysis of your data using XLSTAT, which method to use when and which outputs to present, using our exercises with written solutions and interpretations.

Taught by Anne Hasted

More Info