meeting

Dr Hal MacFie

Consultant in Sensory & Consumer Science

Hal MacFie Training Services
Company Registration No: 7864651
Company Address: 43 Manor Road
Keynsham, Bristol BS31 1RB, UK
Contact Tel: (44) 0117 9863590
Email: hal@halmacfie.com

About Us!


In-House Training Courses

Hal MacFie provides very cost effective global training courses to the Food, Beverage, and Personal Products industries.
Browse the courses on the web site and pick and match the lectures and exercises you want the class to hear and perform.
Personalise your exercises by having them reproduced using your own company data sets.
More information on our inhouse training courses or email: hal@halmacfie.com

London 12 - 14 October 2016

Hands on Consumer Test Analysis, Preference and Emotion Mapping

Day 1 (Optional) introduction to the Statistics and XLSTAT routines needed to analyse and explore consumer trial data. In the afternoon we discuss the issues regarding conduct and product and questionnaire design to ensure a successful trial to measure Liking or Emotion responses.

Day 2 teaches Demographic analyses, Penalty analysis, segmentation, internal preference mapping, and how to obtain a contour surface mapping liking across the sensory space.

Day 3 shows how to fit external preference mapping, ideal point analysis and use the results to set up optimum profiles of sensory or emotion responses. Mainly based around the use of XLSTAT, attendees will gain practical experience using real-life examples and will be able to save their work to take away with a discounted copy of XLSTAT so they will be competent to start using their expertise from day 1 after the course.

Taught By: Hal MacFie and Anne Hasted

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New York 19 - 21 October 2016

Hands on Sensory Statistics Course

Designed to update the practicing sensory scientist with knowledge and tools to take advantage of recent developments in this fast moving field.

This course forms a hands-on introduction to those statistical methods needed by a sensory scientist.

Mainly based around the use of SENPAQ and XLSTAT software, attendees will gain practical experience using real-life examples and will be able to save their work to take away with free copies of SENPAQ and XLSTAT so they will be competent to start using their expertise from day 1 after the course.

The course has been extended to review panel assessment and monitoring software in SENPAQ, XLSTAT and PANELCHECK.

We also provide strategies for linking sensory to emotions data and other consumer responses.

A section on free choice and flash profiling has been extended to cover repertory grid analysis.

Taught By: Hal MacFie and Anne Hasted

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Atlanta 24 - 25 October 2016

Hands on Advanced Sensory Statistics Course

This course tackles recent developments in sensory science, bringing new statistical methods to bear and reviewing recent literature. It covers the analysis of QDA type data, developments in performance monitoring and difference testing.

The most recent rapid methods are reviewed and the issue of when naïve consumers can be used instead of sensory assessors is addressed. The use of multi-way methods to relate sensory to other data sets is dealt with.

Finally new approaches to dealing with modelling sensory pathways are explained and exercises provided using the XLSTAT Path PLS module. Wherever possible attendees will get hands on experience in analysing data from these methods.

It is scheduled to enable attendees at the 2016 Sensory Society for Professionals meeting in Atlanta to attend.

Taught By: Hal MacFie and Anne Hasted

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Sydney 7 - 9 February 2017

Hands on Consumer Test Analysis. Preference, Sensory and Emotion Mapping

This course aims to give you the statistical skills to analyse and interpret data from consumer trials, whether conducted in hall tests, in home use tests, within your company or on the internet.
It is aimed at consumer or sensory scientists in both research and industry who may have learnt some statistics at college/university or have picked up the basics in the workplace and want to build their skills so that they can analyse data confidently, interrogate their data more deeply and relate different data collected on the same products.

Taught By: Anne Hasted

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London 8 - 10 March 2017

Hands on Sensory Statistics Course

Designed to give you the knowledge, practice and the tools to do your own design, analysis and interpretation of sensory data
Hands-on exercises, free XLSTAT and SENPAQ software for participants to take away.

The course has been extended to review panel assessment and monitoring software in SENPAQ, XLSTAT and PANELCHECK.

We also provide strategies for linking sensory to emotions data and other consumer responses.

A section on free choice and flash profiling has been extended to cover repertory grid analysis.

Taught By: Hal MacFie and Anne Hasted

More Info

Chicago 22 - 24 March 2017

Hands on Consumer Test Analysis, Preference and Emotion Mapping

Designed to give you the knowledge practice and tools to analyse consumer test data and to optimise the sensory properties of foods, beverages, personal products.

Mainly based around the use of XLSTAT, attendees will gain practical experience using real-life examples and will be able to save their work to take away, so they will be competent to start using their expertise from day 1 after the course.

More Info


Chicago 27 - 28 March 2017

Hands on Advanced Sensory Statistics Course

This course tackles recent developments in sensory science, bringing new statistical methods to bear and reviewing recent literature. It covers the analysis of QDA type data, developments in performance monitoring and difference testing.

The most recent rapid methods are reviewed and the issue of when naïve consumers can be used instead of sensory assessors is addressed. The use of multi-way methods to relate sensory to other data sets is dealt with.

Finally new approaches to dealing with modelling sensory pathways are explained and exercises provided using the XLSTAT Path PLS module. Wherever possible attendees will get hands on experience in analysing data from these methods.

It is scheduled to enable attendees at the 2016 Sensory Society for Professionals meeting in Atlanta to attend.

Taught By: Hal MacFie and Anne Hasted

More Info

Reading 17-18 May 2017

Hands on Advanced Sensory Statistics Course

Designed to update the practicing sensory scientist with knowledge and tools to take advantage of recent developments in this fast moving field.

This course tackles recent developments in sensory science, bringing new statistical methods to bear and reviewing recent literature. It covers the analysis of QDA type data, developments in performance monitoring and difference testing. The most recent rapid methods are reviewed and the issue of when naïve consumers can be used instead of sensory assessors is addressed. The use of multi-way methods to relate sensory to other data sets is dealt with.

More Info

Reading 13 - 15 September 2017

Advanced Consumer Product Testing and Mapping

Hands-on exercises, free trial XLSTAT software for participants to take away.
This course is a sequel to the popular Hands on Preference mapping course. The aim is to update attendees on recent developments in the fast moving field of Consumer Testing Methodology. The aim is as usual to present new analytical techniques and then give attendees the chance to make a small scale trial and analyse real life data using XLSTAT or a range of in-house procedures or modules from the R programming language.

More Info

New York 27 - 29 September 2017

Hands on Sensory Statistics Course

Designed to give you the knowledge, practice and the tools to do your own design, analysis and interpretation of sensory data
Hands-on exercises, free XLSTAT and SENPAQ software for participants to take away.

This course forms a hands-on introduction to those statistical methods needed by a sensory scientist. Mainly based around the use of SENPAQ and XLSTAT software, attendees will gain practical experience using real-life examples and will be able to save their work to take away with a complimentary copy of  SENPAQ and XLSTAT-Sensory (offered at a discounted price) so they will be competent to start using their expertise from day 1 after the course.

More Info

New York 2 - 4 October 2017

Advanced Consumer Product Testing and Mapping

Hands-on exercises, free trial XLSTAT software for participants to take away.
This course is a sequel to the popular Hands on Preference mapping course. The aim is to update attendees on recent developments in the fast moving field of Consumer Testing Methodology. The aim is as usual to present new analytical techniques and then give attendees the chance to make a small scale trial and analyse real life data using XLSTAT or a range of in-house procedures or modules from the R programming language.

More Info

London 18 - 20 October 2017

Hands on Consumer Test Analysis, Preference and Emotion Mapping

Designed to give you the knowledge practice and tools to analyse consumer test data and to optimise the sensory properties of foods, beverages, personal products.

Mainly based around the use of XLSTAT, attendees will gain practical experience using real-life examples and will be able to save their work to take away, so they will be competent to start using their expertise from day 1 after the course.

More Info