meeting

Dr Hal MacFie

Consultant in Sensory & Consumer Science

Hal MacFie Training Services
Company Registration No: 7864651
Company Address: 43 Manor Road
Keynsham, Bristol BS31 1RB, UK
Contact Tel: (44) 0117 9863590
Email: hal@halmacfie.com

About Us!


In-House Training Courses

Hal MacFie provides very cost effective global training courses to the Food, Beverage, and Personal Products industries.
Browse the courses on the web site and pick and match the lectures and exercises you want the class to hear and perform.
Personalise your exercises by having them reproduced using your own company data sets.
More information on our inhouse training courses or email: hal@halmacfie.com

Virtual Training Room

Attend any of our training courses from the comfort of your home or office.  Experience all the benefits of instructor-led training without the hassle of traveling. With Virtual Training Room, you can join a live training event from any location, whether you’re in a cube at work or at home, you’ll feel as if you are physically present in the classroom. Advanced classroom technology enables our presenters to deliver the same live instruction, whether you’re onsite and offsite.

New GDPR Regulations

New regulations on handling of your personal data are being introduced in the UK later this year and we are required to obtain your positive consent for us to continue holding your personal data, in particular your email address, in order to send you emails from time to time about our training courses in sensory statistics. Can you please Opt In. If you do not opt in we will not be able to contact you about forthcoming courses. Click here to see our privacy policy.


Hands on Consumer Test Analysis, Preference and Emotion Mapping

This course will take place immediately after the 2018 Senseasia conference.

The course is aimed at the consumer or sensory scientists in both research and industry who may have learnt some statistics at college/university or have picked up the basics in the workplace and want to build their skills so that they can analyse data confidently, interrogate their data more deeply and relate different data collected on the same products. We aim to give you the knowledge, practice and tools to analyse consumer test data and to optimise the sensory properties of foods, beverages, personal products.

Presented by  Dr Thierry Worch

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Questionnaire Design for Consumer Research and Product Testing

Many sensory scientists start in sensory science and gradually undertake more consumer based surveys with no formal training in questionnaire design.

This one day course summarizes the tools and concepts that would be taught in a market research course with special emphasis on the questionnaires that would be suitable in product based studies. The course will set a number of group exercises and model analyses based on the XLSTAT software will be supplied.

 

Taught by: Dr Hal Macfie

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THE PSYCHOLOGY OF CONSUMER PREFERENCE, LIKING AND EMOTION IN PRODUCT CHOICE

The course will examine the key questions in consumer science. The measures used for consumer preference, liking and emotions will be examined critically in terms of their psychology. What do liking and emotion questions really tell us about predicting consumer behavior in the marketplace? What does the consumer’s brain do when answering liking, preference, emotionquestions? How does it process the necessary information? How does knowledge of this allow us to design more meaningful test methods? What better methods are available? Should some of the well-used traditional measures be quietly put to rest?

 

Presented by Professor Michael O’Mahony

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Hands on Consumer Driven Product Optimization

Day 1 Exploratory and Modelling methods for Consumer Research

Designed to take you through the key methods that we use in consumer science and explain how they work and how they are applied to consumer data. Emphasis is given to the practical decision making that is made after each analysis.

Day 2 Segmentation, Mapping and Portfolio optimisation
Segmentation Masterclass
: This will give attendees a unique perspective: understanding and experience with the three main segmentation algorithms.

Day 3 What can you do with 3 samples or less? This section is designed for the very important class of trials that collect CLT or Home Use test on 1 to 3 samples.

Taught by: Dr Hal Macfie and Anne Hasted

More Info

THE PSYCHOLOGY OF CONSUMER PREFERENCE, LIKING AND EMOTION IN PRODUCT CHOICE

The course will examine the key questions in consumer science. The measures used for consumer preference, liking and emotions will be examined critically in terms of their psychology. What do liking and emotion questions really tell us about predicting consumer behavior in the marketplace? What does the consumer’s brain do when answering liking, preference, emotionquestions? How does it process the necessary information? How does knowledge of this allow us to design more meaningful test methods? What better methods are available? Should some of the well-used traditional measures be quietly put to rest?

Presented by Professor Michael O’Mahony

More Info

Hands on Sensory Statistics Course

This course forms a hands-on introduction to those statistical methods needed by a sensory scientist.

Mainly based around the use of SENPAQ and XLSTAT software, attendees will gain practical experience using real-life examples and will be able to save their work to take away with a complimentary copy of  SENPAQ and XLSTAT-Sensory (offered at a discounted price) so they will be competent to start using their expertise from day 1 after the course.

 

Taught by: Dr Hal Macfie and Anne Hasted

More Info

THE PSYCHOLOGY OF CONSUMER PREFERENCE, LIKING AND EMOTION IN PRODUCT CHOICE

The course will examine the key questions in consumer science. The measures used for consumer preference, liking and emotions will be examined critically in terms of their psychology. What do liking and emotion questions really tell us about predicting consumer behavior in the marketplace? What does the consumer's brain do when answering liking, preference, emotionquestions? How does it process the necessary information? How does knowledge of this allow us to design more meaningful test methods? What better methods are available? Should some of the well-used traditional measures be quietly put to rest?

Presented by Professor Michael O'Mahony

More Info

Hands on Sensory Statistics Course

This course forms a hands-on introduction to those statistical methods needed by a sensory scientist.

Mainly based around the use of SENPAQ and XLSTAT software, attendees will gain practical experience using real-life examples and will be able to save their work to take away with a complimentary copy of  SENPAQ and XLSTAT-Sensory (offered at a discounted price) so they will be competent to start using their expertise from day 1 after the course.

 

Taught by: Dr Hal Macfie and Anne Hasted

More Info

Questionnaire Design for Consumer Research and Product Testing

Many sensory scientists start in sensory science and gradually undertake more consumer based surveys with no formal training in questionnaire design.

This one day course summarizes the tools and concepts that would be taught in a market research course with special emphasis on the questionnaires that would be suitable in product based studies. The course will set a number of group exercises and model analyses based on the XLSTAT software will be supplied.

Taught by: Dr Hal Macfie

 

More Info