meeting

Dr Hal MacFie

Consultant in Sensory & Consumer Science

Hal MacFie Training Services
Company Registration No: 7864651
Company Address: 43 Manor Road
Keynsham, Bristol BS31 1RB, UK
Contact Tel: (44) 0117 9863590
Email: hal@halmacfie.com

About Us!


In-House Training Courses

Hal MacFie provides very cost effective global training courses to the Food, Beverage, and Personal Products industries.
Browse the courses on the web site and pick and match the lectures and exercises you want the class to hear and perform.
Personalise your exercises by having them reproduced using your own company data sets.
More information on our inhouse training courses or email: hal@halmacfie.com


Sydney 7 - 9 February 2017

Hands on Consumer Test Analysis. Preference, Sensory and Emotion Mapping

This course aims to give you the statistical skills to analyse and interpret data from consumer trials, whether conducted in hall tests, in home use tests, within your company or on the internet.
on the same products.

New: Use our Virtual Training option to join the class from the comfort of your home or office.

Taught By: Anne Hasted

More Info

London 8 - 10 March 2017

Hands on Sensory Statistics Course

Designed to give you the knowledge, practice and the tools to carry out your own design, analysis and interpretation of sensory data.

The course starts with a review of analysis of variance, the mixed model underlying sensory data analysis and its application to monitoring panel performance. We then cover the main data mapping techniques and modelling to link sensory to consumer or instrumental data,

Hands-on exercises using XLSTAT with solutions  and free SenPAQ software for participants to take away, ensure that you will be able to use your new skills on day one after the course.

A great opportunity to meet with fellow professionals in the field

Alternatively use our Virtual Training option to join the class from the comfort of your home or office.

Taught By: Anne Hasted & Gemma Hodgson

More Info

Chicago 22 - 24 March 2017

Hands on Consumer Test Analysis, Preference and Emotion Mapping

This course aims to give you the statistical skills to analyse and interpret data from consumer trials, whether conducted in hall tests, in home use tests, within your company or on the internet.

It is aimed at consumer or sensory scientists in both research and industry who may have learnt some statistics at college/university or have picked up the basics in the workplace and want to build their skills so that they can analyse data confidently, interrogate their data more deeply and relate different data collected on the same products. We aim to give you the knowledge, practice and tools to analyse consumer test data and to optimise the sensory properties of foods, beverages, personal products.

Use our Virtual Training option to join the class from the comfort of your home or office.

Taught by: Anne Hasted

More Info


Chicago 27 - 28 March 2017

Hands on Advanced Sensory Statistics Course

This course tackles recent developments in sensory science, bringing new statistical methods to bear and reviewing recent literature. It covers the analysis of QDA type data, developments in performance monitoring and difference testing.

The most recent rapid methods are reviewed and the issue of when naïve consumers can be used instead of sensory assessors is addressed. The use of multi-way methods to relate sensory to other data sets is dealt with.

Finally new approaches to dealing with modelling sensory pathways are explained and exercises provided using the XLSTAT Path PLS module. Wherever possible attendees will get hands on experience in analysing data from these methods.

It is scheduled to enable attendees at the 2016 Sensory Society for Professionals meeting in Atlanta to attend.

Taught By: Hal MacFie and Anne Hasted

More Info

Reading 17-18 May 2017

Hands on Advanced Sensory Statistics Course

Designed to update the practicing sensory scientist with knowledge and tools to take advantage of recent developments in this fast moving field.

This course tackles recent developments in sensory science, bringing new statistical methods to bear and reviewing recent literature. It covers the analysis of QDA type data, developments in performance monitoring and difference testing. The most recent rapid methods are reviewed and the issue of when naïve consumers can be used instead of sensory assessors is addressed. The use of multi-way methods to relate sensory to other data sets is dealt with.

Taught By: Hal MacFie and Anne Hasted

More Info

Reading 13 - 15 September 2017

Advanced Consumer Product Testing and Mapping

Hands-on exercises, free trial XLSTAT software for participants to take away.
This course is a sequel to the popular Hands on Preference mapping course. The aim is to update attendees on recent developments in the fast moving field of Consumer Testing Methodology. The aim is as usual to present new analytical techniques and then give attendees the chance to make a small scale trial and analyse real life data using XLSTAT or a range of in-house procedures or modules from the R programming language.

Taught By: Hal MacFie and Anne Hasted

More Info

New York 27 - 29 September 2017

Hands on Sensory Statistics Course

Designed to give you the knowledge, practice and the tools to carry out your own design, analysis and interpretation of sensory data.

The course starts with a review of analysis of variance, the mixed model underlying sensory data analysis and its application to monitoring panel performance. We then cover the main data mapping techniques and modelling to link sensory to consumer or instrumental data,

Hands-on exercises using XLSTAT with solutions  and free SenPAQ software for participants to take away, ensure that you will be able to use your new skills on day one after the course.

A great opportunity to meet with fellow professionals in the field

Alternatively use our Virtual Training option to join the class from the comfort of your home or office.

Taught By: Anne Hasted & Gemma Hodgson

More Info

New York 2 - 4 October 2017

Advanced Consumer Product Testing and Mapping

Hands-on exercises, free trial XLSTAT software for participants to take away.
This course is a sequel to the popular Hands on Preference mapping course. The aim is to update attendees on recent developments in the fast moving field of Consumer Testing Methodology. The aim is as usual to present new analytical techniques and then give attendees the chance to make a small scale trial and analyse real life data using XLSTAT or a range of in-house procedures or modules from the R programming language.

Taught By: Hal MacFie and Anne Hasted

More Info

London 18 - 20 October 2017

Hands on Consumer Test Analysis, Preference and Emotion Mapping

This course aims to give you the statistical skills to analyse and interpret data from consumer trials, whether conducted in hall tests, in home use tests, within your company or on the internet.

It is aimed at consumer or sensory scientists in both research and industry who may have learnt some statistics at college/university or have picked up the basics in the workplace and want to build their skills so that they can analyse data confidently, interrogate their data more deeply and relate different data collected on the same products. We aim to give you the knowledge, practice and tools to analyse consumer test data and to optimise the sensory properties of foods, beverages, personal products.

Use our Virtual Training option to join the class from the comfort of your home or office.

Taught by: Anne Hasted and Gemma Hodgson

More Info